THE ASK
CFI was looking to build a deeper connection with women globally. Tennis offered the right cultural context, but the partnership needed to reflect clarity, conviction and long-term intent.
THE FIT
Maria Sharapova represented strategic and cultural congruence. A Grand Slam champion who stepped away at her peak and diversified across business, investment and brand ownership. Her trajectory reflects the same discipline, intentionality and belief system that defines CFI.
THE APPROACH
We optimised for alignment, not exposure. Maria brought the kind of resilience and precision CFI is built on. At Burman, we focus on strategic fitment, not visibility for its own sake.
THE OUTCOME
A partnership defined by purpose, not presence. Sharapova x CFI is a global story shaped by belief, delivered with intent.
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