Stadium Screen showing 100 runs, 10 kits deliveredStadium Screen showing 100 runs, 10 kits delivered
Our Role
Partnering with 160over90 in 2023, Burman Sports has led DP World’s global cricket strategy across ICC, Delhi Capitals Womens & Mens, DP World ILT20, SA20, and their Global Brand Ambassador - Sachin Tendulkar.
From partnership assessment to delivering a 360 comms and activation with a multi-agency approach, we’ve delivered impact at every touchpoint.
Milestones include the promise made on ICC platforms to deliver 10 kits for every 100 runs and planning executing the Beyond Boundaries Initiative, where the promise is delivered on.  
We work with our partners at 160/90 on a retainer to deliver best in class partnership strategy and execution for DP World year round.
Our Strategy
We kept cricket fans at the centre of our strategy and found congruent ways for DP World to play a role in cricket.
Our Approach
10 kits for 100 runs – We came up with a first on ICC “live broadcast” to bring to life DP World’s logistics capability, grow the game for the ICC and add immense value to the fans and their communities.
Image of Sachin Tendulkar with children posing for an image
Young girls cricket team posing for the camera
Beyond Boundaries Initiative
Over the next 5 years, 50 repurposed shipping containers packed with pledged kits will be distributed worldwide through DP World’s global network. The first ten containers feature artwork celebrating cricket legend and DP World Global Ambassador Sachin Tendulkar.
Other Strategic Wins
We brought Sachin Tendulkar, one of the greatest to ever play the game, on board as DP World’s Global Brand Ambassador, and worked on a comms strategy that kept his core strengths at the centre of the campaign, leading to an organic and genuine brand narrative, which resonated with fans.
Driving commercial value
We’ve leveraged DP World’s cricket partnerships to drive business growth, facilitating key meetings with government and business leaders, and establishing a strategic business collaboration between ICC and DP World which resulted in DP World moving the pitch for the ICC Men’sT20 World Cup.
Young boy wearing a cricket helmet
Mural of a cricketer painted on a container in NYC
Creating Unforgettable Experiences
Our approach focuses on leveraging partnerships to create unforgettable, exclusive experiences. By harnessing key passion points, we’ve helped DP World demonstrate their world, while strengthening and elevating vital business relationships.
Cricket celebrities posing for camera
Men posing for camera in their golf attire
Talent we have facilitated
Sachin Tendulkar
Global Ambassador
Sourav Ganguly, Ricky Ponting, AB deVilliers, Brian Lara, Chris Gayle, David Warner, Rishabh Pant, Brett Lee, Harbhajan Singh, Anrich Nortje, Mitchell Marsh, Axar Patel, Prithvi Shaw, Sanju Samson, Shadab Khan, Yash Dhull, Sunil Gavaskar, Ravi Shastri, Eoin Morgan, Ian Bishop, Ian Ward, Muthaiah Muralitharan.
Jemimah Rodrigues, Alice Capsey, Meg Lanning, Shafali Varma, Annabel Sunderland, Arundhati Reddy, Titas Sandhu, Poonam Yadav, Anjum Chopra. Gaurav Kapoor, Shibani Dandekar, AnantTyagi.
Testimonials
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Burman Sports has been an invaluable partner in managing DP World's cricket partnerships, including our collaborations with the ICC, Delhi Capitals, DP World Ilt20, SA20 and the legendary Sachin Tendulkar. Their expertise, commitment, and seamless execution have ensured that our partnerships deliver exceptional value and resonate deeply with our audience. From strategic planning to on-ground execution, Burman Sports has consistently gone above and beyond to bring our cricket initiatives to life, reinforcing DP World's commitment to the sport and its fans. I wholeheartedly recommend their services to any organization looking to create meaningful and impactful sports partnerships.
Neeraj Sharma
Director Cricket Partnerships, DP World
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