Brand Awareness
Amplify our unique positioning as “A Food Court on an App” to boost app downloads.
Key Market Focus
Bengaluru
Business Growth
Increase local consumption of our group companies’ food products.
Approach
We forged a strategic partnership with RCB centered on three key pillars:
- Podcast Series
Enhancing brand awareness and spotlighting EatSure’s USP as “A Food Court on an App.” - Exclusive Content Creation
Secured 15-minute access with Virat Kohli and two other players to produce bespoke video content for brand promotion. - Stadium Exclusivity
Obtained exclusive rights to sell EatSure products in non-hospitality stands at the RCB home stadium.
Impact
- 50% increase in app downloads
- 50% increase in app traffic
- 50% increase in online business in Bengaluru
- Revenue of 1 Cr. via stadium sales
