The objectives
Drive visibility and reach for the brand. Leverage high-passion moments to seamlessly integrate the product, enhancing both awareness and business growth.
Strategy
- We secured a partnership with KKR, focusing on product integration and content creation.
- Treat Partner.Negotiated rights as the official
- Negotiated digital videos highlighting the team’s celebration culture.
- Beyond standard partnership rights, we tapped into cricket’s cake culture, organically integrating Mio Amore products.
Impact
- Mio Amore became a part of the team’s most celebrated moments, featuring top players and generating significant views and engagement.
- Entered a new category in IPL sponsorship: Retail Bakery.
